Ads Architecture & Technical Specs

Aeion automatically reorders your waterfall, tests creatives, and adjusts pacing — so your ad ops don't require daily manual tuning.

Waterfall Auto-Reorder by Real Yield:

Rather than ranking networks by headline eCPM alone, Aeion ranks by real earning potential — a network that pays well but almost never fills your inventory gets automatically demoted below one that pays less per impression but reliably fills.

Example:

• Network A: $5.00 eCPM, 2% fill rate → low real yield (almost no fills)
• Network B: $2.00 eCPM, 80% fill rate → higher real yield (fills far more often)
• Result: Network B ranks first even though its headline rate is lower

Chi-Square A/B Testing for Creatives:

When you run two or more creatives in the same line item, Aeion applies a statistically rigorous chi-square test to compare click-through rates. Once enough impressions have accumulated for a reliable read, it declares a winner with a calculated confidence level and can automatically route more traffic to it — no manual math, no third-party tool, no guessing at "is this enough data yet."

Example A/B Test:

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Creative A: 15,000 impressions, 300 clicks → CTR = 2.00% Creative B: 14,800 impressions, 222 clicks → CTR = 1.50%

Winner: Creative A (33.3% better CTR) Confidence: 99.88%

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Auto-Pause Underperforming Creatives:

By default, Aeion evaluates a creative once it has collected at least 1,000 impressions, and automatically pauses any whose click-through rate falls below 0.1% — protecting ad spend without anyone having to babysit a dashboard. The advertiser is notified when this happens.

Smart Pacing Adjustments:

Aeion compares actual spend pace to the expected pace for where a campaign is in its flight. Running more than 15% ahead of schedule triggers a recommendation to reduce daily budget or lower bids; running more than 15% behind triggers a recommendation to increase budget or raise bids to catch up.

Placement Suggestions:

Aeion also recommends new placements and formats based on which positions and sizes have historically performed best for your traffic.

Every impression, click, and conversion is recorded to an append-only history — nothing is edited or deleted after the fact, which keeps your reporting (and any advertiser audit) verifiably accurate.

Dashboard Metrics:

• Total impressions, clicks, and revenue
• CTR (clicks ÷ impressions × 100)
• eCPM (revenue ÷ impressions × 1,000)
• Viewability rate and total viewable impressions

Breakdowns Available:

• By zone: impressions, clicks, revenue, eCPM, CTR
• By network: impressions, clicks, revenue, eCPM, fill rate
• By campaign: impressions, clicks, conversions, spend, CTR

Time-Based Views:

• Hourly buckets (0–23) with impressions, clicks, revenue
• Daily buckets with impressions, clicks, revenue, eCPM

Date Range Filtering:

Built-in presets for today, yesterday, last 7 days, last 30 days, this month, last month, or a custom range.

Before an impression is ever billed, Aeion scores it against multiple fraud signals — bot user agents, suspicious/malformed IP addresses, missing referrers, rapid click intervals from the same source, and hidden ad elements — and blocks anything that crosses a safe risk threshold. Blocking happens synchronously, before the impression is recorded, so fraudulent traffic never reaches your billable counts.