One Customer. One Wallet. Everywhere.
Stop relying on fragmented point systems. Aeion Loyalty Engine is a universal platform that works across every Aeion module. Reward your customers for every meaningful interaction—whether they buy online, dine at your restaurant, stay at your hotel, or attend your event—with a single, unified points wallet and a dynamic reward catalog.
The Universal Engagement Engine
Cross-Module Earning
Don't just reward purchases. Natively listens to OS events across all modules. A customer earns points when they complete an order, check out of a hotel, or hit a milestone on your community forum. All points route to the exact same wallet, with expirations processed automatically in the background so nothing falls through the cracks.
Unified Member Identity
Resolve the identity crisis. Automatically unifies disparate records (a Commerce customer ID and a Dining guest ID) using email and phone signals, creating a single, canonical loyalty member profile. Handles cross-channel deduplication with confidence scoring.
Automatic Tier Progression
Configure unlimited VIP tiers (Silver, Gold, Platinum). Automatically promotes members based on Points, Spend, Nights Stayed, or Visits. Dynamic point-earning multipliers applied instantly at checkout. Downgrade protection with grace periods.
Flexible Reward Catalog
Build a catalog spanning your entire business. Cross-module redemption is native—points earned from hotel stays are redeemable as a discount in Commerce or a free appetizer in Dining, with balance and transaction history tracked automatically.
Two-Sided Referral Engine
Every member gets a unique referral code. When a new user signs up with the code, the system automatically deposits a configurable bonus into both the referrer's and referee's wallets.
Immutable Transaction Ledger
Treat points like real currency. Every point earned, redeemed, or expired is written to an append-only ledger. Maintains real-time balance with atomic transactions. Perfect, auditable points liability reconciliation for your CFO.
Tier Evaluation Engine
Recalculates tier status on every qualifying event. Supports tier qualification by Points earned, Total Spend, Nights Stayed, or Visit Count. Grace period protection prevents accidental downgrades.
Built for Scale
Atomic wallet operations
Earn, redeem, and transfer all post atomically against the ledger — no double-spends, no race conditions during a Black Friday redemption spike.
Nightly batch expiration
Sweeping millions of points across your entire member base runs as one scheduled job, not a query that locks up your database during business hours.
Cross-module redemption routing
A point redeemed in Commerce, Dining, or Hospitality resolves against the exact same wallet and the exact same rules engine — no per-module reconciliation job to maintain.
Automated Point Expiration
Configurable Expiry
Set points to expire after 12, 24, or 36 months, or at the end of the next calendar year. A daily automated process sweeps the ledger and expires unused balances.
Advance Warning
30 days before points expire, the system automatically emits a notification event, triggering a targeted email to drive a re-engagement purchase.
Frequently Asked Questions
Lifetime points threshold (a common starting point: Bronze 0 / Silver 1,000 / Gold 5,000 / Platinum 15,000, with additional tiers like Diamond available — tiers and thresholds fully configurable per tenant). Automatic upgrade on the next order that crosses a threshold; downgrade rules configurable (annual recalculation vs lifetime-stable).
Discount percentage, free shipping, early access to drops, exclusive products, expanded return windows, dedicated CSM, birthday bonuses, points multipliers on selected categories, member-only events, anything Commerce knows about. Custom benefit types via the benefit-type plugin API.
Each member has a referral code + landing page. Referee discount + referrer points award atomically on the referee's first purchase. Cross-checks against fraud signals (same IP, same payment method, suspicious timing) to prevent self-referral abuse.
Yes — review-write, social-share, product registration, survey completion, profile completion, app-install. Each rule is a typed event subscription; you wire whatever event source matters to your business. Points awarded with audit trail showing the trigger event.
Configurable per tenant. Common policies: never expire (premium), 12-month rolling (most common), tier-dependent (lower tiers expire faster). The expiration cron runs nightly with a 30-day pre-expiration notification to members.