Aeion Ads for Direct Ad Sales
If you sell ad inventory directly to advertisers — a niche publisher with sponsors, an association with a member directory, an event organizer selling booth and banner placements — you need an actual ad server, not a spreadsheet of flight dates and a folder of banner files. Aeion Ads runs the full campaign lifecycle: guaranteed-delivery deals, automated budget pacing, line-item targeting and caps, real-time delivery reports, a self-serve advertiser portal, and per-campaign invoicing — built straight into your CMS, with no per-impression fee.
The Direct-Sold Reality Without a Real Ad Server
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The Campaign Lifecycle, Managed for You
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Illustrative Walkthrough — A Niche Publisher With Sponsors
> The numbers below are an illustrative scenario to show the workflow — not measured results from a specific customer.
What This Is — and What It Is Not
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FAQ
Aeion continuously compares how much of the budget has been spent against how much of the flight has elapsed. A campaign spending too fast is flagged over-delivering so you can throttle before the budget runs out early; one falling behind is flagged under-delivering with the dollar amount needed to catch up. Choose even, frontloaded, or asap pacing per campaign.
Yes. Each line item enforces a per-user impression limit over a configurable window — e.g. 5 impressions per 24 hours — plus separate impression, daily, and click caps. Aeion checks the visitor's recent history for that zone and line item before serving.
Yes — a self-serve advertiser portal where they manage creatives, track delivery, and pull invoices and billing history, which cuts the back-and-forth emails. You keep the review workflow: creatives are pending until you approve them.
You generate a per-campaign invoice from actual delivery, and advertisers can pull their invoices and billing history from the portal. For full revenue recognition and reconciliation, pair it with Aeion Billing — Aeion Ads produces the invoice; the accounting ledger lives in the finance stack.
Direct-sold campaigns get first priority; whatever they don't fill falls through to a network waterfall (if you connect programmatic networks), then house ads, then a static fallback creative — so a slot is never blank. See the publisher-yield use case for the programmatic side.
Yes — put multiple weighted creatives on a line item and Aeion runs a chi-square test on their click-through rates, calling a winner once enough impressions accumulate and optionally routing more traffic to it. Underperforming creatives auto-pause below a CTR floor.
Digital out-of-home inventory can be booked through the same campaign manager via Aeion Signage, so a sponsor's flight can span your website and your on-site screens in one campaign.
Ad slots reserve layout space and lazy-load by default, so they don't cause Cumulative Layout Shift — your Lighthouse score and SEO stay intact.
Run your ad sales like an ad server, not a spreadsheet.
Guaranteed-delivery campaigns, enforced pacing, frequency caps, delivery reports, and a self-serve advertiser portal — no per-impression fee.