Aeion Hospitality for MICE & Events
MICE — Meetings, Incentives, Conferences, Exhibitions — generates $200-800M+ in revenue for hotels with event capacity. The operating model: lead capture → site visit → proposal → contract → BEO (Banquet Event Order) → execution → post-event reconciliation. Legacy tooling: Tripleseat ($300-800/mo per venue), Cvent ($500-2K/mo enterprise), Delphi for chains ($50-200K/yr). Aeion ships room blocks + BEOs + AV inventory + catering at scale + lead pipeline + post-event reporting natively. Same database as PMS + finance + CRM = no integration drift.
The MICE Operating Model
Six core activities:
Lead Pipeline
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Room Block Management
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BEO (Banquet Event Order)
The single most important document for events.
Catering at Scale
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Post-Event Reconciliation
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FAQ
Tripleseat is purpose-built for venue events; rich BEO templates, signature flows. Aeion has broader OS depth (same DB as PMS + finance + CRM). For single-venue restaurants: Tripleseat may win on UX. For hotels with rooms + events: Aeion's same-DB advantage usually wins.
Cvent focuses on attendee management (registration, name badges, mobile event app); paired with PMS for the rooms side. Aeion's events module covers attendee management at smaller scale; for major corporate conferences (5000+ attendees), Cvent + Aeion integration common.
Delphi is enterprise sales + catering for chains. Aeion's equivalent is included at the standard $79/mo flat price; better for chains <50 properties; Delphi may retain advantage for global chains 100+ properties.
In-house AV team tracked in Aeion (inventory + dispatch). Third-party AV vendors integrate via Singularity webhook or manual BEO line items.
Yes. Wedding template includes ceremony + reception + welcome reception + brunch as linked events. Bridal suite, vendor coordination (florist, photographer, DJ, officiant), timeline visibility, contract milestones.
Each day = separate event; common attendee list; shared room block; per-day BEOs.
Aeion's events module covers basics. For complex attendee experience (mobile app, gamification, networking matchmaking), pair with Cvent / Bizzabo via Singularity.
Multi-language event materials; multi-currency invoicing; visa-letter generation for international attendees; embassy support.
Aeion tracks energy + waste; sustainability dashboard per event; certifications support (LEED, Green Event, etc.)
Aeion's CRM tracks MICE pipeline concentration; alerts if % of revenue from top clients above threshold.