Aeion Marketing for B2B
B2B marketing automation is fundamentally different from B2C — long sales cycles (3-18 months), company-level targeting, lead scoring (MQL → SQL → Opportunity), nurture sequences, sales-marketing alignment. HubSpot Marketing Pro $800-3200/month, Marketo $1500-3500/month, Pardot $1250-4000/month — Aeion Marketing + Aeion CRM bundle B2B marketing natively.
B2B Marketing Components
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Walkthrough — B2B SaaS Marketing Operations
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FAQ
Singularity HubSpot connector. Per-contact + per-list + per-workflow migration.
Per-Marketo program + smart-list + email migration. 12-24 weeks for enterprise migrations.
No dedicated Pardot connector — export/import via CSV, or run Aeion CRM as the Salesforce-native shop's marketing system of record.
Native lead scoring is behavioral + firmographic (CRM scoring rules + AI-suggested score). 6sense / Bombora intent-data feeds are not integrated.
No native ABM suite. Company-level targeting works through the CRM company ↔ contact relationship + lead scoring — dedicated ABM platforms would run alongside, not natively inside Aeion.
Per-LinkedIn Campaign Manager OAuth. Per-Aeion lead-import.
Per-Aeion-Salesforce import (Singularity connector). Or per-Aeion-CRM as replacement.
Per-campaign attributed revenue tracked natively. Configurable multi-touch attribution models (first/last/linear/etc.) aren't built in — pipeline analysis happens in Aeion CRM.
Per-deal linkage from campaign to CRM opportunity. Not a dedicated multi-touch attribution engine.
HubSpot $10-38K/year. Plus add-ons. Aeion: $49/mo flat. Annual savings: $10-30K+.