Aeion Marketing for Transactional + Marketing Mix
Most companies split transactional email (order confirmations, password resets, security alerts) from marketing email (newsletters, campaigns, automation) — different systems (SendGrid Transactional vs Marketing, Mailgun + Mailchimp), different sender domains, different deliverability postures. Aeion Marketing + Aeion Notifications unify both — shared infrastructure, per-stream routing, per-stream domain reputation, unified analytics.
Why Unify Transactional + Marketing?
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Per-Stream Architecture
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Walkthrough — E-Commerce with Transactional + Marketing
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FAQ
Per-best-practice separate subdomain per-stream. Per-stream isolated reputation.
Per-stream separate DKIM key. Per-stream independent rotation.
Per-stream separate IP pool (per-tier). Per-stream independent reputation.
Per-stream choose the provider best-suited (transactional and marketing sends are configured independently). One active provider per stream — no automatic cross-provider failover; the dev/test fallback is the Console provider.
No automatic cross-stream fatigue detection or auto-pause. Suppression is bounce/unsubscribe/complaint-driven; a fatigue-based pause policy would be a rule you configure yourself.
Per-stream separate compliance. Per-stream CAN-SPAM / GDPR per-rules.
Per-customer category opt-in/out. Per-customer transactional always-on (where regulatory).
Per-marketing one-click unsubscribe. Per-transactional managed via account.
Per-customer unified view. Per-customer total touchpoints + engagement.
SendGrid + Klaviyo split: $10-200K/year. Aeion unified: $49/mo flat.