Aeion Marketing for E-Commerce
E-commerce marketing is fundamentally lifecycle-driven — cart abandonment (recovers 10-20% of lost revenue), welcome series, post-purchase upsells, replenishment reminders, win-back, VIP rewards. Klaviyo ($35-1700/month + per-contact) + Postscript SMS ($100-3000/month + per-message) + Attentive SMS ($50K-500K/year enterprise) — Aeion Marketing + Aeion Commerce + Aeion CRM bundle lifecycle marketing natively at $177/mo flat ($49 + $79 + $49).
E-Commerce Marketing Flows
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Walkthrough — Apparel D2C Brand
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How the Flows Actually Fire
The lifecycle flows on this page aren't scheduled batch blasts — they're event-driven journeys. Aeion Commerce emits real events as customers move (commerce.cart.abandoned, commerce.order.placed, commerce.order.shipped, commerce.order.delivered, loyalty.tier.upgraded), and a marketing journey subscribes to the ones it cares about. When the event fires, the matching subscriber is enrolled into the journey at its first step.
FAQ
The Aeion Singularity Klaviyo connector imports your flows and segments, which map onto Aeion's journey nodes (email, wait, condition, goal) and RFM segments. Migration is per-flow and per-segment rather than an all-or-nothing cutover, so you can move one lifecycle sequence at a time.
SMS dispatches through AWS SNS or Twilio, configured per tenant. A2P 10DLC / short-code carrier registration is a Twilio/AWS-side process, not an Aeion-managed workflow.
Yes — each send carries a unique tracking token that matches open/click events back to the recipient, and conversions are linked to Aeion Commerce orders. When Marketing and Commerce share the same tenant, that attribution is native rather than a fragile cross-tool export.
Native RFM scoring with fixed (not dynamic-quartile) thresholds, so a brand-new list scores the same way a million-subscriber list does. Customers land in champion, loyal, can't-lose, at-risk, potential-loyalist, lost, or hibernating, and journeys can branch on the resulting `rfmScore` directly.
Variants are compared by Wilson Score 95%-confidence lower bound, and a winner is auto-selected only once the leading variant clearly beats the runner-up — never from a raw open-rate difference on a small sample.
A SPF/DKIM/DMARC pre-flight graded A–F blocks a send from a misconfigured domain, a global suppression list is checked (fail-open) on every send, and RFC 8058 one-click unsubscribe headers keep Gmail/Yahoo/Outlook happy. Reputation and bounce/complaint webhooks are ingested continuously.
If you run Aeion Commerce, lifecycle triggers are native. If you keep Shopify, the events are wired in via API integration.
Aeion Commerce reviews are native, and third-party review platforms integrate via API where you keep them.
A Klaviyo + Postscript + Attentive stack commonly runs $80K–180K/year at this scale. Aeion Marketing + Commerce + CRM is $177/mo à-la-carte ($49 + $79 + $49), for an annual saving in the $60K–160K range.