Aeion Production for Commercials
Commercial production (broadcast TV ads, digital ads, branded content) operates at much faster pace than feature/episodic — 1-8 week productions, fewer crew, faster turnaround, multiple deliverables per shoot (15s + 30s + 60s + social cutdowns + aspect-ratio variants). Aeion's lighter-weight workflows + integrated commerce + CRM make it ideal for agencies + production companies handling 20-100+ projects per year. Replaces project-management overhead from Asana + Wrike + Bonzai stack.
Commercial Production Operating Model
Six activities define commercial production:
Brief → Treatment → Bid Workflow
`
Multi-Deliverable Production
`
Client Review + Approval Workflow
`
Agency-Specific Patterns
`
Common Commercial Production Configurations
`
FAQ
AICP (Association of Independent Commercial Producers) + AICE (Association of Independent Creative Editors) are commercial production industry standards. Aeion supports their cost reporting formats; bond + insurance compliance.
Aeion's lightweight workflows + AI breakdown make commercial production faster vs heavyweight feature/episodic tools. 1-week prep workflows fit naturally.
Per-project music licenses tracked via Aeion's clearances collection (rights holder, fee, usage terms, signed contract). Audit trail preserved for legal disputes.
Commercial talent typically has a buyout vs residual distinction; Aeion doesn't calculate or remit residuals itself — that stays with whatever paymaster (e.g. Wrapbook, Cast & Crew) or union-payroll provider the production already uses. Aeion tracks the union-compliance math (rates, OT) and syncs approved hours to Gusto, QuickBooks, or ADP.
Common. Aeion tracks per-spot deliverables. Editorial efficiency from single shoot to multiple deliverables.
Aeion's review portal designed for fast-paced agency feedback. Timecoded notes; per-stakeholder permissions; version comparison.
Multi-region delivery + per-market localization. Tax incentive coordination per region.
Aeion preserves all projects + assets. Reel updates from project completion. Useful for director's portfolio.
Treated as internal projects. Crew + cast typically deferred-pay or full-pay; tracked in Aeion.
Both supported. Per-project insurance for unique shoots; annual policy for production companies.
Aeion tracks delivery; downstream analytics (ad performance) via /modules/analytics or external tools.